Optional product interest measurement
With your permission, we count product views and successful additions to the bag by product and UTC date. These are action counts, not unique shoppers or conversion rates. Each event contains only a product ID, event type and a random event ID used to prevent duplicates; it contains no customer name, email, address or payment details. Cloudflare stores the aggregate totals and temporary event IDs. Temporary IDs expire from duplicate checking after 24 hours and are removed in bounded cleanup batches when new events arrive; aggregate totals remain until deleted. No analytics cookie or persistent visitor ID is used for this counter. Optional measurement stays off until you accept, and Global Privacy Control or Do Not Track keeps it off. You can withdraw permission on the Cookie & privacy choices page. Your choice is stored in this browser with its version and timestamp and expires after 180 days. Necessary bag and checkout storage works independently. Any separately configured Google Analytics or advertising measurement uses its own disclosed settings.
Server purchase measurement
With Analytics permission, we save Google client and session identifiers in a first-party cookie for up to 24 hours and attach them to your checkout. Our server uses this link to report confirmed purchases, order references, items and amounts to Google Analytics, even if you close the confirmation page. We schedule these server-side identifiers for removal after 30 days. Advertising use follows your separate advertising choice. Names, email addresses, delivery addresses and payment-card data are excluded from these events. You can withdraw permission on the privacy choices page.
Google measurement before a choice
Before you choose, configured Google tags may send shopping measurements without analytics or advertising cookies. Before a fresh browser makes a choice, advertising click parameters may pass between pages on this site without optional cookies. Google receives public page details, store, product and order references, prices, and browser and network information. Customer names, email addresses, delivery addresses and payment details are excluded from these events. For cookieless Google measurement before a choice, temporary Google client and session references can be attached to an unpaid checkout without saving these identifiers in a browser cookie. Our server uses this reference to report a confirmed purchase if the confirmation page closes. The server-side identifiers are removed after 30 days. Saved measurement refusals, Global Privacy Control and Do Not Track keep this reporting off. Analytics and advertising cookies require their respective approval.
Cookie-free purchase reporting
Reject optional on the cookie banner turns off optional cookies and keeps cookie-free purchase reporting on. You can also select Allow cookie-free purchase reporting in Cookie & privacy choices. Google Ads receives a confirmed purchase amount and order reference without analytics or advertising cookies. This separate choice allows purchase measurement using the order reference, amount and IP address; it does not allow analytics or advertising cookies or personalized advertising. Google also receives browser and network information. Names, email, delivery addresses and payment details are excluded. You can turn off all optional measurement instead. Existing full refusals, Global Privacy Control and Do Not Track remain in effect.
Advertising purchase matching
With advertising measurement permission, an enabled enhanced-conversion integration can send Google Ads a SHA-256 hash of the checkout email, the confirmed purchase reference and amount, and available Google advertising click or session information. The email hash and advertising context are captured before payment and expire from matching use after 30 days and are removed in bounded scheduled cleanup. The email itself, customer names, delivery addresses and card details are not sent in this matching payload. Reject optional and cookie-free purchase reporting do not send email hashes or saved advertising click/session context. You can withdraw advertising permission on the privacy choices page to stop further matching; full measurement refusal, Global Privacy Control and Do Not Track keep it off.
Cookie & privacy choices